In domain investing, few words create more confusion than “value.” Ask ten investors what a domain is worth, and you’ll get ten numbers. But here’s the uncomfortable truth in 2026: Appraisal does not determine wealth.Liquidity does. Many portfolios look impressive on paper.Far fewer generate consistent exits. If you want to build serious long-term results, you …
Liquidity vs Appraisal: The Metric That Actually Matters Read More »
For years, domain investing was viewed as niche. A side industry.A speculative corner of the internet.A game played by early adopters and tech insiders. But in 2026, something has changed. Domains are no longer just “web addresses.” They are increasingly treated as infrastructure-grade digital real estate. And institutional capital is paying attention. This shift — …
Every serious domain investor eventually asks this question: What phase of the cycle are we in right now? Because strategy changes dramatically depending on the answer. So where does 2026 stand? Let’s break it down structurally. Understanding Domain Market Cycles Domain markets don’t move randomly. They follow recognizable capital patterns. Phase 1: Accumulation Characteristics: Prices …
Domain Market Cycles: Are We in Accumulation or Expansion? Read More »
In domain investing, the biggest misunderstanding isn’t valuation.It’s margin structure. Many investors obsess over appraisal numbers. Few understand where profit is actually generated. The truth? Wholesale and end-user markets operate under completely different economic rules. If you don’t understand the difference, you’ll price wrong, sell wrong, and hold the wrong assets. Let’s break it down. …
Wholesale vs End-User Pricing: Where the Real Profit Margin Lives Read More »
Corporate buyers don’t approach domain purchases the way investors do. For them, a domain isn’t a speculative asset or a branding experiment — it’s a risk-managed business decision. Before approving a five- or six-figure purchase, companies systematically evaluate what could go wrong if they buy the domain… and what could go wrong if they don’t. …
How Corporate Buyers Evaluate Domain Risk Before Buying Read More »
One of the most common misunderstandings in domaining is assuming that investor interest equals market demand. It doesn’t. Many domains that attract strong investor attention never sell to end users, while others with little investor buzz quietly close solid five-figure deals. Understanding the difference between investor interest and end-user demand is critical if you want …
The Difference Between Investor Interest and End-User Demand Read More »
In the domain industry, appraisal numbers are often treated like price tags. Sellers quote them confidently, buyers glance at them skeptically, and negotiations frequently stall because the two sides are talking about different kinds of value. The uncomfortable truth is this:a domain’s appraisal value matters far less than its liquidity. Liquidity — the ability to …
Why Domain Liquidity Matters More Than Appraisal Value Read More »
For most startups, the domain name is not chosen in a moment of inspiration — it’s the result of pressure, compromise, internal debate, and timing. While the outside world often imagines founders brainstorming clever names on a whiteboard, the reality is far more practical and constrained. Understanding how startups actually choose a domain reveals why …
From Idea to Acquisition: How Startups Actually Choose a Domain Name Read More »
Two-word domains were once seen as a compromise.Not as premium as one-word names, not as creative as invented brands. Today, they have become the most practical and widely adopted naming choice in the domain market—not by trend, but by necessity. This shift didn’t happen overnight. It emerged from how businesses now evaluate risk, clarity, cost, …
How Two-Word Domains Became the Most Practical Naming Choice? Read More »
Successful domain sellers don’t win because they own better domains.They win because they operate differently. In the same market, with access to the same buyers and platforms, some sellers close deals consistently while others wait years. The difference isn’t luck, timing, or secret tools. It’s how successful sellers think about pricing, positioning, structure, and buyer …
