Most domain investors ask the wrong question. They ask: “How much is this domain worth?” Serious investors ask a different one: “What is the probability this domain will sell at retail within 12–24 months?” That question changes everything. In 2026’s disciplined market, retail exit probability is the single most important metric before acquisition. Because profit …
Retail Exit Probability: How to Estimate It Before You Buy Read More »
In domain investing, few words create more confusion than “value.” Ask ten investors what a domain is worth, and you’ll get ten numbers. But here’s the uncomfortable truth in 2026: Appraisal does not determine wealth.Liquidity does. Many portfolios look impressive on paper.Far fewer generate consistent exits. If you want to build serious long-term results, you …
Liquidity vs Appraisal: The Metric That Actually Matters Read More »
The $10,000 price point is one of the most important tiers in the domain aftermarket. It’s not ultra-premium territory.It’s not wholesale flipping.It’s not speculative hype. It’s the professional retail zone. In 2026, the $10K range represents: And unlike six-figure outliers, $10K sales follow patterns. Let’s break down what they consistently have in common. 1️⃣ Clear …
1️⃣ The AI Boom Needs Rails AI companies are everywhere in 2026. But AI is not just chat interfaces. Behind every AI application sits: As AI scales, backend providers scale with it. This creates demand for serious, authoritative domain names. Infrastructure companies prefer: They rarely choose playful brandables. They choose names that feel permanent. 2️⃣ …
In domain investing, upside attracts attention.But risk determines survival. A domain can look commercially perfect — short, brandable, industry-aligned — yet carry invisible liabilities that destroy resale potential. Professional investors in 2026 understand one thing clearly: The cleaner the asset, the stronger the exit probability. Domain risk analysis comes down to three core pillars: Let’s …
Domain Risk Analysis: Trademark, History, and Clean Ownership Read More »
In 2026, the domain market is more capital-aware than ever. Institutional buyers are entering. Venture-backed startups are scaling faster. AI companies are launching daily. And domain investors are asking a critical question: Are one-word domains outperforming brandables — or is the market shifting? The short answer: Let’s break it down structurally. Defining the Two Asset …
Are One-Word Domains Outperforming Brandables in 2026? Read More »
In domain investing, the biggest misunderstanding isn’t valuation.It’s margin structure. Many investors obsess over appraisal numbers. Few understand where profit is actually generated. The truth? Wholesale and end-user markets operate under completely different economic rules. If you don’t understand the difference, you’ll price wrong, sell wrong, and hold the wrong assets. Let’s break it down. …
Wholesale vs End-User Pricing: Where the Real Profit Margin Lives Read More »
One of the most common questions in domain investing is deceptively simple: “How long does it take to sell a domain?” The uncomfortable answer in 2026 is:much longer than most investors expect — and much shorter than most weak domains deserve. Understanding realistic sales timelines is essential for portfolio design, renewal discipline, and pricing confidence. …
How Long Domains Really Take to Sell (Why Most Investor Timelines Are Unrealistic) Read More »
The Answer Most Domain Investors Don’t Want to Hear Inbound and outbound are often presented as equal strategies.They are not. In 2026, the difference between inbound and outbound is not effort — it is buyer timing and power dynamics. Understanding when each works (and when it doesn’t) is critical to avoiding wasted time and damaged …
Inbound vs Outbound: Which Actually Works in 2026? Read More »
The Most Misunderstood Metric in Domain Investing New domain investors often ask: “What sell-through rate should I expect?” They usually hope the answer is: The reality is far less exciting—and far more sustainable. Most profitable domain investors succeed despite low sell-through rates, not because of high ones. Let’s look at the truth behind STR (Sell-Through …
The Real Sell-Through Rate Domain Investors Actually Experience (And Why That’s Okay) Read More »
