Domain Sales Report — October 2025

October 2025 delivered another strong month for domain name sales: while one-off mega-deals were limited in public disclosure, daily reported volume remained healthy, with short generics, new-gTLDs tied to AI/tech, and brandable .coms dominating headlines. In this report we’ll look at:

• Top reported sales
• Daily/weekly volume snapshots
• Extension- and keyword-level trends
• What this means for sellers and buyers

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1. Top Reported Sales in October

While detailed public disclosure is always incomplete, several large transactions and broad pricing signals stood out:

• On October 21, a major .com sale: Sony­a.com (presumably sonya.com or similar) reportedly sold for $52,506. Crunch.id
• On October 23, the highest-priced domain of the day was HandAndEye.com at $16,500, with total reported daily sales of ~$319,722 and an average price of ~$657.86. dn.com
• On October 29, a four-letter .com — Sahm.com — sold for ~$41,611. tigm.com
• The weekly unreported sales thread on NamePros reported ProxyMan.com at ~$124,444 (Oct 23) among other strong names. NamePros

Key takeaway: While none of these hit the multi-hundred thousand or million dollar level (publicly disclosed), they confirm that strong .coms and brandable names in the mid-five-figure range remain active.

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2. Volume & Daily Metrics Snapshot

• On Oct 23: Total reported sales ~$319,722, average ~$657.86 per domain. dn.com
• On Oct 21: Of the 170 declared domain sales ($500+ threshold), the highest sale was ~$52,506, .com accounted for 76.5% of all sales that day. Crunch.id
• Unreported sales thread (Oct 27) showed total ~$598,688 across 102 reported sales in that week. NamePros

Interpretation: The aftermarket remains robust at the mid-level: hundreds of sales per week, with averages in the low hundreds to low thousands of dollars. High-ticket deals still appear but are rarer.

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3. Extension & Keyword Trends

.com dominance

• Consistently, .com accounted for over 75% of reported sales value in sample days (e.g., Oct 21) – reaffirming its dominance in resale. Crunch.id+1
• Four-letter and strong brandable .coms continued to command higher prices (for example Sahm.com).

Emerging themes

• Strong interest shown for tech/AI-related keywords and new extensions: the unreported sales list shows domains like LoreL.ai (~$35,000) and AutoMed.ai (~$25k) etc. NamePros
• While public mega-sales in new gTLDs weren’t dominant in October’s public list, the presence of .ai and .xyz in the mid-five-figure range underscores a growing secondary market.

Price brackets

• Mid-to-high five-figure sales (30k–50k USD) were reported for strong names.
• The average sale price for typical reported domains hovered under $1,000 (for many smaller sales).
• Premium names (brand one-word .coms) are still the outliers.

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4. What the Data Means for Sellers & Buyers

For Sellers

• If you own a brandable .com, especially a short or one-word or strong two-word, you’re in the sweet spot. Market willing to pay tens of thousands when use-case and branding align.
• For less premium domains (longer strings, weaker keywords, less brandable), the realistic expectation is low-to-mid-four-figure sale, or you may choose to hold and wait.
• Use the reported average‐price metrics to set realistic pricing: many domains sell for modest prices, so overpricing may delay sale.
• Consider marketing and positioning: a strong name with a compelling brand story will move faster and at higher price.

For Buyers

• If you’re acquiring domains for brand use, aim for strong .coms with clarity—those continue to show liquidity and resale value.
• If you’re looking for investment/flips, consider tech/AI keywords and new extensions but also account for risk (renewals, branding perception, liquidity).
• Conduct due diligence: look at similar recent sales, keyword strength, traffic/back-links (if applicable). The market for large ticked names is still competitive and buyer savvy.

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5. Strategic Trends & Predictions

• We expect Q4 2025 to potentially show larger ticket sales as brands finalize budgets and acquisitions for 2026 launch cycles.
• New gTLDs and sector-specific keywords (e.g., AI, Web3, crypto, vertical SaaS) may increasingly command mid-to-high five-figure prices — but the supply is growing and so competition will drive discipline.
• Data transparency (via platforms like NameBio, DNJournal) will improve, which means sellers who document provenance, age, traffic/use-case will gain advantage.
• Renewal costs and carry-cost pressures will push some domain holders to list earlier or accept lower prices—creating opportunities for buyers.

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Final Thoughts

October 2025 reaffirmed the stability of the domain aftermarket: strong names still fetch strong prices, while the broad market remains active at mid-price levels. For sellers and buyers alike, success remains about quality, positioning and timing, not purely speculation.

If you’re holding domains, use this month’s data as a benchmark: ask, “How does my domain compare to recently sold names?” And if you are buying, ask, “Is this name likely to fetch the kind of price I’ll need to justify the investment?”