The first week of February 2026 delivered one of the most defining moments the domain industry has seen in years. While a single headline sale captured global attention, the broader aftermarket activity revealed something even more important: strong liquidity, selective buying, and continued confidence in premium digital assets.
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The domain market this week was not driven by hype alone. It reflected strategic buying behavior, especially from end users who view domain names as long-term brand infrastructure rather than short-term marketing tools.
A Record-Setting Sale That Reset Expectations
The standout transaction of the week was the reported sale of AI.com for approximately $70 million, making it the highest publicly disclosed domain sale in history.
This sale immediately redefined valuation benchmarks for:
- Single-word category-defining domains
- AI-related naming assets
- Ultra-premium .com properties
More importantly, it reinforced the idea that when a domain represents an entire industry, pricing is no longer constrained by traditional domain metrics. At this level, domains are treated like digital real estate at landmark locations.
Notable Public Domain Sales
Beyond the headline transaction, several meaningful sales across different price tiers highlighted steady aftermarket demand:
- FZO.com sold for around $86,000, reflecting continued strength in short, liquid three-letter .com domains.
- Fibromyalgia.com changed hands for approximately $48,000, showing consistent demand for authoritative healthcare keyword domains.
- Autonomy.ai sold for roughly $33,000, aligning with growing interest in robotics, AI agents, and autonomous systems.
- Sonder.ai closed near $12,990, demonstrating that brand-oriented AI names continue to attract buyers.
- FDNCoffee.com sold for about $25,500, highlighting ongoing acquisition activity in niche consumer and food-related brands.
These sales confirm that the market remains active well below seven-figure territory, with buyers consistently closing deals in the $10,000 to $100,000 range.
Market Volume and Aftermarket Activity
Sales data from the first week of February indicates:
- Hundreds of reported domain transactions above $100 on a daily basis
- Dozens of $500+ sales occurring each day
- A healthy mix of investor-to-investor and end-user acquisitions
While not all sales are publicly disclosed, overall volume points to a stable and functioning aftermarket, particularly for:
- Short .com domains
- Industry-specific keywords
- AI-aligned naming assets
- Clean, brandable two-word domains
Private and Unreported Sales
In addition to publicly tracked transactions, private and community-reported sales added further strength to the market narrative:
- Aster.ai reportedly sold in a private transaction for approximately $142,500
Such unreported sales often represent serious end-user acquisitions and provide valuable insight into real buyer behavior that does not always appear in public sales charts.
Key Market Takeaways
AI domains are now a pricing baseline, not a speculative niche.
The scale of the AI.com sale validated demand that has been building for years and elevated expectations across AI-related naming assets.
.com remains the ultimate trust extension.
Despite growth in alternative TLDs, premium capital still flows most confidently into .com when stakes are high.
Mid-tier sales continue to power the market.
While record sales grab headlines, the real health of the industry is visible in steady five-figure transactions across multiple sectors.
Conclusion
The first week of February 2026 demonstrated a domain market that is confident, selective, and increasingly strategic. Buyers are focused on clarity, authority, and long-term brand value, while sellers with strong assets continue to find liquidity across multiple price tiers.
This was not an isolated spike—it was a signal of how the domain industry is evolving in 2026.
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