Vijay

Pricing Is a Justification Exercise — Not a Negotiation Once a domain reaches an end user’s shortlist, the decision is no longer “Do we like this name?”It becomes: “Can we justify this price internally?” In 2026, domain pricing decisions are less emotional and far more defensive. Buyers are not trying to get the cheapest deal …

How Buyers Decide a Domain Is “Worth the Price” in 2026 Read More »

Why Most Domains Never Reach the Final Decision Table In 2026, domain buyers are not browsing marketplaces casually.They are shortlisting aggressively. Whether the buyer is a funded startup, a SaaS operator, or an established enterprise, the shortlisting process has become faster, narrower, and more unforgiving than in previous cycles. Understanding how buyers shortlist domains is …

Buyer Psychology: How End Users Actually Shortlist Domains in 2026 Read More »

If you’ve ever heard this: “We love the domain. Let me get it approved.” …and then nothing happens for weeks (or forever), you didn’t lose the deal. You entered procurement limbo. This post explains exactly why domains stall after verbal approval—and how smart investors design names and deals that escape the trap. The Biggest Myth …

The Procurement Trap: Why Domains Get Stuck After “Yes” Read More »

Most domain deals don’t fail at the founder level. They die quietly later—inside finance, procurement, or legal. If you want faster closes and fewer ghosts, you must understand one thing: CFOs don’t buy names. They approve risk. This post explains which domains pass that filter instantly—and which ones never will. The CFO Lens: One Question …

Domains CFOs Approve Instantly (And Why Most Names Die in Finance) Read More »

Every domain investor has experienced this paradox: This isn’t luck.It’s not pricing alone.And it’s definitely not traffic. The difference lies in buyer readiness, not domain quality. Let’s break it down. The Invisible Variable: Buyer Timing Fit Domains don’t sell when they are good.They sell when they intersect with a buyer’s active decision window. That window …

Why Some Domains Sell in 7 Days While Others Sit for 7 Years Read More »

Most domains don’t fail because they’re bad.They fail because they don’t justify long-term holding. Professional buyers—especially startups, operators, and PE-backed founders—evaluate domains very differently from hobby investors. They are not asking: “Is this name clever?” They are asking: “Can this domain start earning or positioning value immediately?” That single question defines no-renewal fit domains. This …

Fast Selling Domains: How Buyers Instantly Decide “This Is Worth Paying For” Read More »