How to Handle “What’s Your Best Price?” Buyers — The Smart Domainer’s Guide

Every domainer has faced this question:

“What’s your best price?”

It might look like a simple query, but how you handle it can mean the difference between closing a sale and losing a serious buyer.

This post breaks down how to strategically respond when someone asks for your best price — without underselling your domain or scaring away the buyer.

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💡 Why Buyers Ask “What’s Your Best Price?”

Before jumping to respond, it’s important to understand why a buyer asks this. The question can mean different things depending on who’s asking:

1. 🧠 Serious buyer doing due diligence — They’re genuinely interested and want to know your floor.
2. 💸 Flipper or reseller — They’re hoping to get a deal and resell it later.
3. 🤔 Curious or lowball buyer — They’re testing how flexible you are on price.

Your goal: identify the intent, then respond in a way that maintains control.

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🎯 Step 1: Don’t Answer Immediately

The biggest mistake domainers make is replying too quickly with a number.

Example:

Buyer: “What’s your best price?”
Seller: “$2,000.”
Boom — you just anchored low and gave away your leverage.

Instead, use this as a chance to learn more about the buyer.

🧩 Smart reply:

“Thanks for your interest. Are you purchasing this domain for a business or investment purpose?”

or

“It depends on your intended use — may I know if you’re representing a company or buying personally?”

This helps you gauge their seriousness and adjust your price accordingly.

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💬 Step 2: Use Strategic Anchoring

If you have to quote, always anchor high — especially if you know the name’s potential.

Let’s say your realistic sell range is $2,000–$3,000.
Instead of saying “$2,000,” say:

“I’ve turned down offers around $3,000 — I’d consider something reasonable above that range.”

This does two things:
✅ Sets expectations high
✅ Keeps the conversation open

Buyers feel they can “negotiate,” but your floor remains safe.

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🧱 Step 3: Use a Price Range Instead of a Single Number

When buyers ask for “best price,” they’re often probing for discounts.
A range signals flexibility without weakness.

Example reply:

“I’ve priced similar names between $2,500–$3,500 depending on usage. Where were you hoping to be?”

This keeps you in control while encouraging a counteroffer.

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💬 Step 4: Flip the Question

You can also turn the table to make the buyer reveal their budget first.

Example:

“I can be flexible depending on your offer. What budget were you working with?”

or

“I’d be happy to consider your best offer if you’re ready to move forward.”

If they’re serious, they’ll give you a ballpark number. If they ghost, they were likely fishing.

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⚖️ Step 5: Know When to Hold Firm

Some domains deserve firmness — especially if they’re:

• One-word .coms
• Strong brandables
• Have traffic or SEO history

Example:

“This is a premium one-word .com with strong brand potential — I’m firm at $5,000.”

Buyers respect confidence. If you undersell yourself, they’ll assume the domain isn’t valuable.

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🧠 Step 6: Use Professional Language

Avoid emotional or defensive replies like:

“I know what it’s worth!”
or
“That’s already the lowest price!”

Instead, be calm, professional, and value-focused.

Example:

“This name has strong brand potential and is priced fairly for its quality. I’m happy to work with serious buyers ready to proceed.”

Tone = authority.

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💼 Step 7: Use BIN Listings to Avoid This Entire Conversation

If you hate negotiating, you can avoid “best price” questions altogether by:

• Listing your domains with Buy It Now (BIN) pricing
• Distributing them on Afternic, Dan, or Sedo
• Adding a clear “Priced to Sell” message

Serious buyers often prefer clarity. A BIN price gives them confidence to act fast.

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💬 Example Responses You Can Use

Here are ready-made responses for different situations:

🟩 If buyer is serious

“Thanks for reaching out. I’ve turned down offers around $2,000 — I’d be open to something in the $3,000 range if you’re ready to proceed.”

🟨 If buyer seems unsure

“That depends on your intended use. Are you planning to launch a business on this domain?”

🟥 If buyer is lowballing

“I appreciate your offer, but this domain is priced based on market value and comparable sales. Let me know if your budget changes.”

🟦 If you want to end gracefully

“Thanks for your interest. I’ll keep your offer on file in case we decide to lower the price later.”

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💎 Step 8: Remember — “Best Price” Doesn’t Always Mean “Low Price”

Some buyers ask for your best price because they’re ready to buy and just want confirmation it’s your final number.
In such cases, reply with:

“$2,500 is my best price for a quick transaction — I can transfer it immediately after payment.”

That gives a sense of urgency and signals professionalism.

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📊 Bonus: Use Data to Justify Your Price

Whenever possible, show value:

• Mention comparable sales (NameBio, DNJournal)
• Highlight keyword searches or CPC value
• Reference branding strength or industry relevance

Example:

“This domain aligns with top industry keywords in AI and similar names have sold for $4K–$6K recently. My best price is $3,000.”

Justification builds trust and helps close deals faster.

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🧭 Key Takeaways

✅ Don’t rush to name a price — gather info first.
✅ Anchor high and maintain control.
✅ Use a price range instead of a fixed number.
✅ Flip the question to make the buyer reveal their budget.
✅ Stay professional and confident.
✅ Use BIN pricing to avoid haggling if you prefer passive sales.

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🏁 Final Thoughts

The “What’s your best price?” question isn’t a trap — it’s an opportunity.
Handled well, it lets you qualify buyers, maintain control, and close profitable deals.

Every domainer develops their own style over time, but the key is this:
👉 Never let the buyer dictate the narrative — guide the conversation like a professional.