Most domain deals don’t fail at the founder level. They die quietly later—inside finance, procurement, or legal. If you want faster closes and fewer ghosts, you must understand one thing: CFOs don’t buy names. They approve risk. This post explains which domains pass that filter instantly—and which ones never will. The CFO Lens: One Question …
Domains CFOs Approve Instantly (And Why Most Names Die in Finance) Read More »
Every domain investor has experienced this paradox: This isn’t luck.It’s not pricing alone.And it’s definitely not traffic. The difference lies in buyer readiness, not domain quality. Let’s break it down. The Invisible Variable: Buyer Timing Fit Domains don’t sell when they are good.They sell when they intersect with a buyer’s active decision window. That window …
Why Some Domains Sell in 7 Days While Others Sit for 7 Years Read More »
Most domains don’t fail because they’re bad.They fail because they don’t justify long-term holding. Professional buyers—especially startups, operators, and PE-backed founders—evaluate domains very differently from hobby investors. They are not asking: “Is this name clever?” They are asking: “Can this domain start earning or positioning value immediately?” That single question defines no-renewal fit domains. This …
Fast Selling Domains: How Buyers Instantly Decide “This Is Worth Paying For” Read More »
The Most Misunderstood Metric in Domain Investing New domain investors often ask: “What sell-through rate should I expect?” They usually hope the answer is: The reality is far less exciting—and far more sustainable. Most profitable domain investors succeed despite low sell-through rates, not because of high ones. Let’s look at the truth behind STR (Sell-Through …
The Real Sell-Through Rate Domain Investors Actually Experience (And Why That’s Okay) Read More »
Executive Summary The domain aftermarket opened 2026 with measured confidence and selective liquidity. Week 1 activity confirmed that capital is active but disciplined, flowing primarily into premium .com assets, short brandables, and commercially obvious names. Rather than broad speculation, buyers focused on names with immediate brand authority or business deployment potential. 💰 Reported Domain Sales …
📊 Domain Sales & Industry News Report: Week 1 — January 1 to January 7, 2026 Read More »
The Price Drop Myth in Domain Investing When a domain doesn’t sell for months, most investors reach for the same lever: “I’ll lower the price and see if that triggers interest.” It feels rational. In most markets, discounts create urgency. But domain investing is not a volume retail business.It is a low-frequency, high-intent decision market. …
Why Dropping Domain Prices Rarely Increases Sales (And Often Hurts Them) Read More »
The Silent Psychology Behind “No Counteroffers” Many domain investors expect negotiations to start like this: Inquiry → Counteroffer → Deal In reality, most serious buyers never negotiate at all. They either: This behavior isn’t random. It’s driven by how end users psychologically evaluate domain prices. Let’s break down what’s really happening—and how this should influence …
Why Domain Buyers Rarely Negotiate First (And What That Means for Your Pricing) Read More »
Most domain investors obsess over what happens after an inquiry. But the real game is decided before the buyer ever contacts you. For every inquiry you receive, dozens — sometimes hundreds — of buyers silently evaluate your domain… and reject it without saying a word. Understanding how buyers shortlist domains privately is one of the …
How Domain Buyers Shortlist Names Before Contacting You Read More »
Most domain investors don’t fail because they buy bad domains. They fail because they price good domains badly. Pricing is the invisible lever that decides whether: And the mistake almost everyone makes is thinking pricing is about value. It’s not. Pricing is about buyer behavior. This guide goes deep into how real buyers think, why …
How to Price Domains for Fast Sales (Without Killing Long-Term Value) Read More »
Why market fit beats quality, and how to spot domains with “natural pull” Introduction: The Frustrating Contradiction Every domain investor eventually notices something uncomfortable: Same extension.Same pricing range.Sometimes even the same niche. This isn’t randomness.It’s not luck.And it’s not because buyers have poor taste. There’s a structural reason this happens — and once you understand …
The Hidden Reason Some Domains Sell Easily While Better Ones Don’t Read More »
