Most domain investors ask the wrong question.
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They ask:
“Is this a good domain?”
The better question is:
“How many people are already capable of buying this domain?”
That difference—buyer pool size—is why some average domains sell quickly while many “great” ones never sell at all.
What Is a Buyer Pool (In Practical Terms)?
A buyer pool is not theoretical demand.
It is the number of real businesses or founders who could reasonably justify buying the domain today—not someday, not after branding, not with imagination.
A large buyer pool means:
- Faster sales
- Lower holding time
- More predictable outcomes
A small buyer pool means:
- Long waits
- Heavy luck dependence
- High renewal risk
Domain Quality vs Market Reality
A domain can be:
- Short
- Clean
- Brandable
- Easy to pronounce
…and still fail if only one type of buyer might ever want it.
Conversely, a plain domain with a massive buyer pool often sells faster.
Market > aesthetics.
High Buyer Pool Categories (With Reasons)
1. Business Services
Examples:
- Accounting
- Consulting
- Marketing
- Staffing
- Legal support
Why they work:
- Thousands of firms
- Continuous new business formation
- Domains are seen as operational assets
2. Ecommerce & Retail
Examples:
- Stores
- Suppliers
- Wholesale
- Logistics
Why they work:
- Clear monetization
- Revenue-driven buyers
- Naming decisions tied to trust and conversion
Retail founders buy domains to make money, not to admire them.
3. Finance & Money-Adjacent
Examples:
- Loans
- Credit
- Risk
- Insurance
- Payments
Why they work:
- High lifetime value customers
- Marketing-heavy industries
- Strong justification for premium names
Even average domains can command strong prices here.
4. B2B Software & SaaS
Examples:
- Analytics
- Automation
- CRM
- HR tech
- Operations tools
Why they work:
- Constant startup churn
- Rebranding cycles
- High willingness to upgrade names post-launch
Low Buyer Pool Categories (High Risk)
1. Abstract Brandables
Names that:
- Don’t describe a product
- Don’t indicate industry
- Require explanation
Only founders without traction buy these—and they’re price-sensitive.
2. Opinion & Content-Only Names
Examples:
- Political takes
- Philosophy
- Motivation blogs
Content creators rarely pay meaningful money for domains.
3. Hyper-Niche Concepts
If the domain fits:
- One product
- One idea
- One very specific model
Your buyer pool might be single-digit.
The “10,000 Buyer Test”
Before acquiring any domain, ask:
“Can I name 10,000 businesses worldwide that could logically use this?”
You don’t need to list them—but you should feel the scale.
If you struggle to imagine even 100:
- The domain is not bad
- The market is small
That distinction matters.
Why Buyer Pool Determines Sell-Through Rate
Sell-through rate is not magic.
It is a function of:
- How many buyers exist
- How often they buy domains
- How urgent the need is
Large buyer pools mean:
- More inbound chance
- More outbound targets
- Better marketplace visibility
Buyer Pool Shrinks Faster Than You Think
Many investors overestimate demand because they think:
- “Startups are everywhere”
- “Someone will need this”
- “It’s brandable”
But in reality:
- Most businesses keep their original domain
- Most founders avoid spending
- Only a small fraction actively upgrade
That’s why category strength beats name cleverness.
How to Use Buyer Pool Thinking in Practice
When evaluating a domain:
- Identify the exact business type
- Estimate how many exist globally
- Ask how often they rebrand or launch
- Decide if the pool supports your price
If the pool supports only:
- One-time buyers
- Rare use cases
- Lifestyle projects
Move on.
Final Thought: Domains Sell to Markets, Not Opinions
Your personal opinion of a domain doesn’t matter.
The market’s size does.
Strong investors don’t chase “cool names.”
They position inventory in crowded, money-driven markets.
That’s how sales happen quietly, consistently, and without hype.
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